27 Jun The Start Up Backpack – Your Guide to Entrepreneurship
It is takes skills, courage and connections to put up a business. Few years ago, I packed the guns I need to start my own business. Let me share you some of it.
Connections may mean family, friends, customers, potential business partners, even building guards, cab drivers and fishball vendors. I’m grateful that I’m surrounded with friends who are corporate leaders. They contributed a lot to my professional growth. But, as an aspiring entrepreneur, I have learned that when we build connections to anyone, not just to those who can do favor for us, we build our worth in the society. After all, what money can do to us if we don’t have a family? a friend? a coffee buddy? Who will rejoice with us in our success? When we build connections, we build life- ours and someone else’.
Through books, we learn the history, great stories of success, how a man rose up from rags to riches and many more. We can’t pretend we know everything. A famous author’s advice to the aspiring business leaders is to constantly unlearn to be able to embrace new things. What could life be without books? As starter, books are great tools to orient us in the know-how of business world.
Invest in business tools
I find time to search the net for free business tools and articles. I have found a complete presentation about having an entrepreneurial mindset. I invested for it’s printing and bound it so it will be easy for me to study and flip its pages whenever I need it. We don’t have to throw huge cash right away. We can start in small things then progress. Study your target market. Be familiar with the tools you need. If you need to enroll in a school to learn softwares, product making or how to set up an event company, do so. It’s not shameful to admit we’re beginners. All big players took starter’s kit. The MVP in NBA started from constant ball practice.
Build an expertise
Choose what field you want to get into. Ask people who are good at it. Attend seminars. Learn the techniques. If you have a product to sell, learn how to effectively market it. Study advertising principles. Pile articles that can help you become the resource person in a certain field. Study cases about your product or service. Again, almost everything is in the internet, even thumbtacks suppliers. I even downloaded selling techniques from YouTube. If you are able, take master’s degree. Remember, your expertise is the solution to problems.
We increase our influence when we give. It’s not the amount, as a famous saying says, but it’s the thought that counts. Encourage others. Give tokens to your partners or friends. Offer free service or trial. We make people valuable when we give. The art of giving sometimes is a lost art in business. As an entrepreneur, we tend to think what we can gain. The truth is, it’s what we can offer to build others’ lives. People remember the giver. Much more, they acknowledge those who extended their help in time of need. That is worth more than millions.
While driving on the road to entrepreneurship, we might pass through intersections, pedestrian lanes, sharp curves and dead ends that could cease us momentarily or permanently. Essentially, we need to realize how important our products or services are to our society. We won’t quit till we understand the significance of what we do for others.
So, keep exploring. Keep praying. See you on the magazine cover.