04 Jul Develop your personal brand today

In one of the seminars I attended, we were asked by the facilitator for a specific word that best describes us. The facilitator was no other than Mr. Anthony Pangilinan who is also known as Chief Disturber. We threw in our best descriptions of who we think we are. Mine was INSPIRATIONAL. 

A lot of people didn’t know what best describes them. Much more, some didn’t care to know who they really are. They just exist, doing their 8 to 5 work, often work overtime, and receive their monthly wage.

This is what Dan Schawbel says about personal branding:
Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.(http://mashable.com/2009/02/05/personal-branding-101/) So, it’s for you too. Personal branding is for everyone.

WHY YOU NEED PERSONAL BRANDING

Let me inspire how personal branding can help you build and communicate your value.

It makes you consistent.
It constantly reminds you of who you are and who you are not. Many fall into temptation of being “others’, wearing someone else’s hat and mask, rather being true to themselves. As humans, sometimes we want to be the “go-to guy” that’s why we seem to offer non-specialized, sub-standard works. I’m a musician, but I play music by passion and not by profession which many of my friends do. That’s not my main cup of tea. I know, if I’d teach music, I’d be at lost at my own journey. You gain trust by being consistent. You step your foot ahead of others by being faithful to your passion. You shout your credibility. Know your strengths, passion, vision and priorities and stick to it.

It connects you with others.
Unless you say a word, no one will recognize you. Start communicating where you are good at and see how people connect with you. Create a personal calling card- whether you are a graphic artist, a medical professional, a blogger, a student, entrepreneur, writer or professional hair cutter. Craft your cards now while others remain too traditional. You exist to share your gifts and talents. Plus, when you connect, you earn respect and additional income as well. When there’s a need, someone might look for you. Help others remember you by mentioning your personal branding statement.

It uplifts your value.
Yes, it’s true. You are valuable. You are an extra-ordinary person. Don’t even think you are created for less. I know, you are created for a purpose. Discover it and let others know about it. Share yourself. Talk for free. Advice for free. Volunteer in community service. If you are a talented singer, perform with excellence. If you know numbers, teach kids about it or blog about how to manage personal finance. If you are creative, produce works worthy of applause. Treat your work as an assignment that you can’t just ignore or minimize its value.

Our common mistake is we designed ourselves in what we think we are and not what we should be. For example, someone says “I am a teacher.” Why not say “My passion is to help young individuals think more analytically so they can face the challenges of life.” See the difference? The first statement is your profession- the uniform you wear clearly professes what you do. The latter speaks about the purpose why you teach. Which is better?

I used to be a marketing guy. Now, I’m someone who inspire others to pursue their passion, motivate people to create value and help entrepreneurs grow their business. 

So when someone ask you what do you do now, what will you say? Time to speak your value.